What is the Topic Explorer?
The Topic Explorer is a tool of the Content Experience, which can be called up either directly via the menu bar or within each briefing.
Why should I use the Topic Explorer?
The Topic Explorer is well suited for researching relevant topics, it serves to find ideas and graphically displays the relevance of individual topics as well as their relationship in sub-topics. Starting from the selected topic, further topics are displayed, grouped and colour-coded, which have a semantic proximity to each other.
It is possible to customize the topic arrangement. By clicking on the coloured bubbles in the Topic Explorer, for example, topics can be selected or deselected, topics can be expanded or further details on a specific topic can be researched. In addition, the search volume and the CPC of the respective topic can be found out by clicking on the bubble.
This way, the Topic Explorer helps to extensive content for both the search engine and the users.
How is the Topic Explorer structured?
The forms of presentation are grouped and focus as follows:
- Semantic Associations
- Rankings (only in the briefing!)
- Competitiveness (CPC)
The Topic Explorer as it can be called up directly from the menu bar:
The Topic Explorer as it is integrated into briefings:
Semantics:
The diagram shows the topics that are semantically related to the initial topic of the briefing. The topics with a common context are arranged close to each other and have the same colour.
Rankings (only in the briefing!):
The chart shows topics that are semantically related to the initial topic of the briefing. The topics are grouped according to their ranking position (outer circle) and the number of predefined competitor domains (benchmarks) that have a better ranking (inner node).
Looking at the ranking position of each page in relation to the project's benchmarks helps in creating content that focuses on bridging the gap on previously neglected topics.
Seasonality:
The chart shows the topics that are semantically related to the initial topic of the brief. The topics whose search volume skyrockets in the same season are shown close to each other and have the same colour.
Value (CPC):
The diagram shows the topics that are semantically related to the initial topic of the briefing. The topics whose CPC (cost per click) is similar are shown close to each other and have the same colour. CPC shows the average cost per click for paid ads in Google search results.
Search Intent:
The chart shows the topics that are semantically related to the initial topic of the brief. The topics with a similar search intention are shown close to each other and have the same colour. Considering the search intent of the topics helps to create content that fulfils the purpose of the page.
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